Product Analytics
Every day, your product generates thousands of interactions and user signals. But without a solid system of analysis and interpretation, this data remains scattered and untapped.
At Henkan, we structure your data to turn it into a lever for product, marketing and business optimization.
We help you transform your user signals into clear strategic decisions, at every stage of the customer lifecycle.
Accelerate your product understanding and align your decisions with reliable, actionable data
Our Product Analytics service enables Product teams to draw on accurate data to better understand user behavior, identify growth levers and guide strategic decisions. Thanks to our implementations, analyses and dashboards, you can confidently explore, prioritize and improve your products. We support you in structuring reliable, usable data, with market-leading tools, to accelerate your iterations, measure the impact of your initiatives and build products that truly meet your users' expectations.
Our Product Analytics services
Mission or Régie
Implementation of CX tools
Deployment of solutions such as Contentsquare, Air360, Clarity
Setting up tagging plans and collecting behavioral data
Data quality validation and post-implementation monitoring
Mission or Régie
Implementation of Analytics tools
Deployment and configuration of tools such as Piano Analytics, Google Analytics 4 (GA4), Adobe Analytics
Creation of customized tracking plans
Event structuring and follow-up objectives
Mission
QA tracking compliance and automation
RGPD compliance audits and compliance with collection standards
Automated quality control of collected data
Industrialization of tagging plan recipes
Mission
Implementing Google Tag Manager server-side
GTM server-side architecture to improve confidentiality and performance
Migration of customer data flows to a dedicated server infrastructure
Optimized control and quality of collected data
Mission
Dashboarding and customized analysis
Performance analysis
Measuring the impact of change
Continuous adjustments
Mission
Team training and support
Training in understanding and using product data
Coaching on in-house analytics and CX tools
Acculturation to data culture and best practices
Mission
Tool selection support (RFP)
Visitor segmentation
Conversion funnel tracking
Trend detection
With Google Tag Manager, it's a matter of an hour or so from receiving a tag to testing to QA to deployment. It's exponentially better.
Mona GandhiSoftware Engineer, Airbnb
They trust us.
Our technology partners.
Our latest Product Analytics publications.
Henkan & Partners
The growth company.