Experiment

In an environment where every product or marketing decision can accelerate - or hinder - your growth, reducing uncertainty becomes essential. At Henkan, we help you secure your decisions through a rigorous approach to experimentation. We design, analyze and optimize your tests to transform your intuitions into measurable levers for improvement, steering each initiative by data and impact.

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Make product decisions more reliable and accelerate growth with a rigorous approach to experimentation

At Henkan, we help product teams structure a continuous experimentation approach, to secure their strategic choices and optimize the user experience.

Thanks to methodically designed tests and precise analyses, you can prioritize, adjust and validate your initiatives with confidence.

Our approach enables you to iterate faster, reduce uncertainty and build products that better meet market expectations, while maximizing the impact of each decision.

Our services Experimentation

Mission or Régie

Implementation of A/B Test tools

  • Deployment of solutions such as AB Tasty, Optimizely, Kameleoon

  • Setting up scripts, audiences, pages, objectives and integrations

  • Support up to the first test launch and analysis of results

Mission or Régie

Implementation of server-side A/B testing tools

  • Deployment of server-side solutions such as Optimizely Full Stack, AB Tasty server-side

  • Management of technical environments and integration of data flows

  • Optimization of test reliability and compliance with confidentiality standards

Mission

Training and acculturation to Exp.

  • Training teams in test design, prioritization and analysis methodology

  • Dissemination of best practices in product, marketing and technology

  • Development of a data-driven continuous improvement culture

Mission or Régie

Experimentation Specialist in-house

  • Integration of a Henkan expert directly into your Product or Growth teams

  • Operational support for test design, deployment and analysis

  • Accelerated ramp-up in autonomy and test volume

Mission

Maturity audit in experimentation

  • Assessment of existing strategy, tools and processes

  • Identification of obstacles, risks and areas for improvement

  • Build a customized action plan to reinforce your experimentation program

Mission

Assistance in choosing A/B Testing tools (RFP)

  • Analysis of functional and technical requirements for experimentation

  • Framing and steering the selection process (RFP) with publishers

  • Recommendations and help in choosing the solution best suited to your context

Mission

In-house training in experimentation skills

  • Personalized coaching for Product, Data, Marketing and UX teams

  • Structuring a continuous experimentation process tailored to your organization

  • Support in prioritizing tests and analyzing their business impact

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With Google Tag Manager, it's a matter of an hour or so from receiving a tag to testing to QA to deployment. It's exponentially better.

Mona GandhiSoftware Engineer, Airbnb

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Our technology partners.

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