The Experimentation Manifesto: a first step towards democratization

"Innovation starts with curiosity, but comes to fruition through sound principles."

Experimentation is essential for modern companies seeking to innovate, but without a structured framework, it loses its effectiveness. We have co-created a Experimentation Manifesto with BNP Paribas, Allianz, and several SaaS experts to provide a strategic direction for experimentation, inspired by the Agile manifesto.

Why take inspiration from the Agile Manifesto?

The Agile Manifesto, published over 20 years ago, revolutionized project management by promoting continuous improvement, collaboration and flexibility. It has enabled companies to design and deliver products that are better adapted to users, while reducing development cycles. The parallel is clear: just as Agile has structured project management, the Experimentation Manifesto aims to make experimentation a powerful and efficient strategic lever. This will enable companies to align their testing with their long-term objectives, and better exploit the data generated.

Our Vision for an Experimentation Manifesto

Our vision for this manifesto is simple: to offer companies a framework that enables them to structure their experimental initiatives in a way that is strategic and aligned with their business objectives. Experimentation should no longer be seen as a series of isolated or disconnected efforts, but as a truly strategic process. This manifesto aims to foster a corporate culture where experimentation becomes a tool for sustainable growth, creating real impact through intelligent, well-thought-out testing that is well integrated into strategy.

We also want to encourage cross-team collaboration, co-creation of hypotheses, and transparent documentation of learning. By integrating these principles into their DNA, companies will be able to maximize the return on their experimentation initiatives, while maintaining a balance between innovation, rigor and agility. This will transform the way they exploit data to learn and progress, with an approach focused on the quality of insights and clear strategic objectives.

Experimentation Manifesto

Core Values

-High-impact strategic initiatives rather than many disconnected efforts

Prioritize experiments that align with the company's long-term objectives.

-Generate quality insights rather than a lot of data

Focus our efforts on relevant insights rather than on the quantity of tests.

-Encourage collective effort rather than individual heroismover the long term

Valuing cross-functional collaboration and the commitment of all stakeholders.

Underlying principles

- Link each experiment to a strategic corporate objective.

- Unite around common strategic objectives.

- Recognize that 20% of projects bring 80% of the impact.

- Integrating innovation into strategic reinforcement.

- Promote sharing and education at all levels.

- Co-create hypotheses in a participative way.

- Tailor the approach to the team and the mission.

- Document and share learning transparently.

- Balance quality and quantity according to the organization's maturity.

- Focus on rigorous pre-testing before scaling up.

- Transform learning into concrete action.

- Aim for strategic successes, not just deliveries.

- Use data to discover, not justify, past decisions.

- See each result as an opportunity to learn.

- Putting ego aside for objective analysis.

- Accept that progress requires patience and repeated effort.

Conclusion: The Way Forward

This manifesto is just a starting point. In the future, we will continue to refine this model by gathering feedback and adapting it to different industries and levels of organizational maturity. It's important to recognize that each company must adjust these principles to its unique context.

We already see opportunities to improve this manifesto by deepening sector-specific methodologies, and further exploring the balance between quality and quantity of experimentation. But what is certain is that structured experimentation aligned with clear strategic objectives is the path to sustainable, impactful growth.