Make your visitors your best investment.

Henkan & Partners helps e-commerce managers improve the performance of their customer journeys through a structured approach to Conversion Rate Optimization.

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Large companies and start-ups alike place their trust in us.

The problem

You're investing heavily in acquisition...
but your site isn't converting as well as it should.

Disorganized routes

Pages designed without user logic: your visitors get lost and leave before buying.

Difficult to read performance data

The data exists, but it's not clear where and why you're losing your users.

Decisions made without testing

Changes are made instinctively, without measuring their real impact on conversion.

The solution

Optimization is our specialty.

We don't just make recommendations: we use CRO methods to turn your visitors into customers.

Journeys that reflect your personas and convert

Each user profile follows a path adapted to its expectations - a personalized experience that transforms more.

Ongoing performance analysis

We leverage your data to understand where you're losing users and where your growth opportunities lie.

Tests that prove before deploying

Every idea is measured by rigorous A/B testing, so you can focus your efforts on what really generates results.

The way we work together

From audit to measurable performance.

Each assignment follows a clear framework, designed to generate rapid and lasting impact. We combine analysis, strategy and experimentation to turn your data into growth.

STEP 1

Performance audit
Identify leaks and hidden opportunities.

We audit your tracking, pathways and media investments to understand where you're losing conversions.

→ Audit tracking & data layers

→ Media analysis & ROI

→ Conversion leakage mapping

STEP 2

Voice of the Customer (VoC)
Understand your users before you act.

We set up qualitative surveys and analyses to understand your customers' real motivations and disincentives.

→ Moderate and non-moderate usertesting

→ In-page & exit intent surveys & Verbatim analysis

→ Mapping key irritants

STEP 3

Strategic prioritization
Focus on what has the greatest impact.

We prioritize opportunities according to their business potential and implementation complexity.

→ ICE / PIE scoring

→ Quarterly experimentation roadmap

→ Measurable objectives by lever

STEP 4

Market & competitive analysis
Identify the levers that make the difference.

We compare your digital experience with that of industry leaders to identify quick wins and possible breakthroughs.

→ UX & conversion benchmark

→ Study of acquisition trends

→ Identifying exploitable innovations

STEP 5

A/B Testing
Test before you invest.

We design, develop and analyze A/B tests to validate your hypotheses on real data.

→ Assumptions based on data

→ Test development & QA

→ Statistical analysis and clear reporting

STEP 6

Personalization & optimization
Deliver the right experience to every visitor.

We personalize your paths and messages according to each user's profile and behavior.

→ Behavioral segmentation

→ Dynamic targeting rules

→ Continuous message optimization

STEP 7

Continuous iteration
Improve, measure, repeat.

Each test feeds the next. We capitalize on what you've learned to boost your performance over the long term.

→ Synthesis of learnings

→ Quarterly earnings review

→ CRO strategy recalibration

Work with a team of experts.

Henkan is an award-winning consultancy with cross-industry, international experience, recognized by leading partners. We help e-commerce and product teams leverage data, technology and experimentation to accelerate growth and optimize the customer experience.