A/B Test - Coding & QA
Deploying reliable, technically unbiased tests is essential to draw solid lessons from your experimentation program. At Henkan, we support you in the development, implementation and technical validation of your A/B tests, guaranteeing code quality, respect for user paths and the absence of spurious effects. Thanks to our rigorous coding and QA processes, we ensure fast, stable tests that comply with analytical standards, maximizing the reliability of your results and accelerating your optimization cycle.
Ensure the reliability of your experiments through rigorous development and QA
At Henkan, we support you in the design, development and technical validation of your A/B tests to guarantee reliable, usable results.
Our experts ensure that user paths are respected, the integrity of the experiences tested and the absence of technical biases that could distort the analyses.
Thanks to strict development and QA processes, we secure the quality of your test execution, accelerate deployment, and maximize the confidence you can place in the results to guide your strategic decisions.
Our Coding & QA services
Mission or Régie
Front-end A/B test development
Development of customized variations using tools such as AB Tasty, Kameleoon, Optimizely
Respect UX best practices and maintain page performance
Documentation and technical handover for improved maintenance
Mission or Régie
Server-side A/B test development
Implementation of server-side tests on solutions such as Optimizely Full Stack, AB Tasty server-side
Management of technical environments and integration with analytics tools
Guarantees consistency of results and quality of server-side tracking
With Google Tag Manager, it's a matter of an hour or so from receiving a tag to testing to QA to deployment. It's exponentially better.
Mona GandhiSoftware Engineer, Airbnb
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